The Inner-Monologue Becomes Corrupted.

 

Oh my days did I ever miss this! Obviously I missed it, it was on Gilt, but had had I seen it I would have flown up personally to hand them their MVP for 'Buying Into One's Own Hype.'

It almost overwhelms one where to start with this article. Thinking that anyone would be interested in anything this sneering windbag has to say about men's fashion has to be put simply to the side, because two years on the article reads like genius satire.

Hindsight is never kind, and it certainly isn't kind here. First saying you're ahead of the curve in fashion is like saying you're a celebrity in LA. The only one you're trying, and the only one you may possibly convince or rather delude, is yourself. Applause for the effort.

Stocking Rick Owens at the very same moment as Neiman Marcus (not usually accused of being a bastion of the avant guard) isn't convincing evidence either. Still trying to unload that handful of eyesore 2 years on, and doing it in public is a nail in the coffin. That's what I believe a warehouse sale is for. It's where the less affluent fashion victims sop up all the buyer's mistakes.

The rest of the article is just a bunch of overblown statements which have not only been undermined by natural causes, namely they were indefensibly pompous to begin with, they are also now all largely self-contradicting. After reading the article which bags on New York (I'm not even a fan), and denounces uninspired design at the expense of 'innovation' such as stretching out one season of Ann Demeulemeester into 4 years and calling it something like Odyn Vovk or Diet Butcher Who Cares, all that really needs to be said is the following:

1. They just barely opened up a pop-up shop in New York on top of a shitty barber, and tweeted about it no fewer than six times. To their earlier, 'It would never even occur to me to open a shop there.'

2. Developed their very own brand of chinos, but with a good cut. To their earlier observations on New York Fashion Week.  'There was absolutely zero innovation. Like, “Oh, here’s a chino, it fits really well. Here’s a button-up.”' (Note: They've been unsuccessfully trying to unload these, would it be 3 years behind the curve, chinos for months)

3. Developed their very own brand of oxford shirts, but with a good cut. You get the point. The Skinny on these monumentally arrogant fuckwits is that with very few exceptions, they invest heavily in shit that people just don't care about, oops oh so just stopped caring about, or will never care about.  Which is well within their right, but don't piss on my leg and then tell me it's because you think you might be a rockstar.

Fucking Ballard. Unbelievable.

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Photo Credit: The now mercifully and quite fucking obviously defunct aforementioned Odyn Vovk. Note: You can still acquire shedloads of that black, drapey,  fuggly shit at your's truly, and probably will be able to do so for the foreseeable future. But probably at a discount.